Storm season buries you in estimate requests, and the ones you get to a week later are already someone else's job. Avelle replies the moment they come in.
Roofing lead automation replies to an estimate request within seconds through storm season, qualifies the property before you drive out, and follows up on every quote until the homeowner decides.
In the days between an urgent enquiry and the reply that came too late.
A homeowner with an active leak contacts four roofers. By the time you reply on Friday, the job was signed on Tuesday.
One weather event generates a month of enquiries in three days. The ones at the bottom of the pile never get called.
An hour each way to quote a roof that turns out to be a rental the caller does not own, or a repair below your minimum.
A re-roof is a considered purchase. Most contractors follow up once, then stop — right before the customer was ready.
Fast enough for an urgent leak, patient enough for a $30,000 re-roof.
Usually an office manager, or replying to everything yourself between jobs.
| Option | Up front | Ongoing | Evenings & weekends | Follows up every time | Absorbs a volume spike |
|---|---|---|---|---|---|
| Hire an office manager | — | $45,000+/yr | No | No — dropped when busy | No — hire again |
| Reply when you can | — | — | No | No | No |
| Build the systems | from $2,500 | from $650/mo | Yes | Yes | Yes |
Salary figures are general Metro Vancouver ranges for comparison, not quotes. Run your own numbers in the savings estimator.
We build around how you already run — you do not change your systems to suit ours.
We define your minimum job size, service area, and the property details that decide whether a visit is worth the drive.
We wire up web forms, phone, and ad enquiries so every source gets the same instant response.
We set the schedule and wording for chasing re-roof quotes through a weeks-long decision.
We go live, review the first weeks of enquiries, and tighten qualification against the jobs you actually take.
The targets every build in this sector is scoped against.
target first response, including storm-season peaks
estimate requests left without a reply
from first consultation to a live system
Design targets, not guaranteed results. Outcomes vary by business size, volume and starting point.
Avelle is platform-agnostic. We connect to your stack rather than asking you to migrate.
Most builds in this sector combine these three. Start with whichever is leaking most.
Instant replies through a storm spike, plus quote chasing that lasts the decision cycle.
Reviews collected after every completed roof and answered within minutes.
Phone coverage for the calls that come in while you are on a roof.
Builds start at $2,500 setup plus $650/mo on Launch, covering instant enquiry response, qualification and estimate booking. Contractors running heavy quote follow-up and review collection typically move to Growth at $4,500 setup plus $1,500/mo.
Yes. The system answers concurrent enquiries without queueing, so a weather event that generates a month of leads in three days gets the same instant response throughout rather than a backlog.
Yes. Avelle connects to AccuLynx, JobNimbus, Jobber and similar roofing and field service platforms so qualified leads and job details land where your team already works.
It asks what you would ask on the phone — property type, ownership, roof age, storeys, whether there is an active leak — and requests photos. Jobs below your minimum or outside your area are screened out before anyone gets in a truck.
Most roofing builds go live in two to four weeks. We recommend launching ahead of your busy season so the qualification logic is tuned before volume arrives.
Book a free 30-minute consultation. We'll look at your enquiry volume through the last spike and what the ones you reached late were worth.
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